WordPress Growth, Performance & Maintenance

Conversion-focused WordPress development and optimization for businesses that need speed, stability, and measurable growth.

WordPress services designed for outcomes

I help businesses improve speed, conversion flow, and technical reliability with practical WordPress execution — from custom theme builds to ongoing growth partnerships.

I work remotely with clients across the United States and internationally. Based in Los Angeles.

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Services at a glance

Build

Custom WordPress websites aligned to your offer, customer journey, and growth goals.

Custom theme and plugin development
Lead and conversion-focused UX
SEO-ready technical foundation
WooCommerce and ecommerce builds

Optimize

Performance and conversion optimization for existing WordPress sites.

Speed and Core Web Vitals improvements
Conversion path and CTA refinement
Plugin/theme conflict troubleshooting
Page builder extension and customization

Maintain

Ongoing technical support to keep your website secure, stable, and current.

Updates, backups, and maintenance checks
Security hardening and issue response
Technical support and iterative improvements

Theme and plugin development

I build custom WordPress themes from scratch and extend existing ones using modern tooling and professional standards.

Custom theme development

Built on proven boilerplates and starter frameworks for clean, maintainable codebases.

Sage 9 / 10 (Roots, Blade templating, Webpack/Bud)
_s (Underscores) — lightweight, semantic baseline
Understrap — Bootstrap + WordPress integration
Sass / SCSS with modular architecture
BEM methodology for scalable CSS
Version control via GitHub / GitLab

Plugin development and customization

Custom plugins for specific business logic, integrations, and functionality that off-the-shelf plugins don't cover cleanly.

Custom post types, taxonomies, and meta fields
REST API integrations and webhooks
WooCommerce extensions and checkout customizations
Admin workflow improvements
Native block (Gutenberg) extensions

Page builder expertise

I have deep experience with the major WordPress page builders. Extending their capabilities beyond out-of-the-box features.

Deep experience

Extensive customization and extension work — beyond drag-and-drop, into code-level control.

Elementor — custom widgets, dynamic data, advanced CSS/JS hooks
Divi — custom modules, child themes, layout injection
Gutenberg / Block Editor — native block extensions and custom blocks

Also familiar with

Solid working knowledge across the broader ecosystem.

Beaver Builder
Avada
Brizy
WPBakery / Visual Composer
GeneratePress / Kadence / Astra ecosystems

Plugin expertise

I work with the full WordPress plugin ecosystem — but my approach is deliberate: fewer, better plugins rather than piling on dependencies.

Plugins I work deeply with

Advanced Custom Fields (ACF) — dynamic content architecture, field groups, custom post type relationships. (Though with modern WP, much of this can be handled natively in PHP without ACF.)
Gravity Forms — Elite license holder for 10+ years, deep experience with Gravity Perks, Gravity PDF (including custom templates), and building complex multi-step form systems and data flows
WooCommerce — full system builds, custom account and order dashboards, checkout customization, and integrations with payment, fulfillment, and CRM systems
WooCommerce extensions — subscriptions, memberships, product bundles, booking systems, and custom order workflows

My plugin philosophy

Most WordPress performance problems are self-inflicted through unchecked plugin usage.

I reduce plugin count wherever native WordPress or custom PHP can handle the requirement cleanly
I know which plugins ship front-end assets that degrade performance — and avoid or replace them
Backend-only plugins rarely impact page speed; front-end-heavy ones almost always do
Where I do introduce plugins, I vet for code quality, maintenance history, and compatibility risk

Recent outcome snapshots

Speed & technical cleanup

Resolved structural performance issues, improved delivery path, and stabilized site behavior for ongoing growth work.

WordPress migration

Handled full migration with minimal disruption, improved hosting configuration, and documented next-step optimization plan.

Conversion flow upgrade

Refined page messaging and CTA hierarchy to reduce friction and improve lead intent quality.

How I work with WordPress

Modern tooling: Sass, build pipelines (Webpack, Bud), Git-based version control
Standards-based code: BEM methodology, semantic HTML, performance-aware markup
Clean handoffs: documented, maintainable work your team can manage going forward
Remote-first: I work with clients across the US and internationally — location is not a constraint

Who benefits the most from my WordPress services

Businesses that want professional-grade WordPress work, not just plugin installs
Teams that need a developer who can work inside existing page builder setups without breaking them
Founders who want custom theme or plugin work done with real engineering standards
Anyone who has outgrown generic WordPress freelancers

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