Med Spa Partnership: From 15k to 100k Monthly Revenue

Discovery

I decided to build a website that matches the quality, cleanliness, and professionalism of Zar’s medical spa.

High performing in both speed and customer engagement, it is also effortless to maintain.

The dynamic nature of the website allows for the team to easily adjust services and their content. With Advanced Custom Fields to edit frequently-changing data.

Studying Medical Spas

Digital Assets

Growth Strategy

HIPAA Compliance

Testing Channels

Optimizing Ads Revenue

Funnel Architecture

Internal Systems

Coaching & Consulting

Medical Spa Advertising

CRM + 3rd Party Integrations

Communication Channels

Customer Satisfaction

Google Ads was the most profitable advertising channel in my experiments. I started small and carefully increased spending while making improvements. By first collecting then analyzing user behavior, I continually made upgrades to increase revenue.

Ecommerce With WooCommerce

Their skincare products are available for purchase online and in-store. Online customers can choose Delivery or Local Pick-up. With discounts based on number of items in their cart.

KPI Tracking

I tracked Key Performance Indicators for steps in the sales funnel. Relying on data to improve conversion rates and get the most out of advertising dollars.

Zapier Integrations With Boulevard

I used Zapier to integrate their CRM with other software. Here are some of the Zaps I made:

• When a new patient is booked, add their information to the RingCentral Contact List, adding a Plus Sign (+) before their name. This tells me that someone is an existing patient when they call.
• When a lead is generated, send a text message to sales employees. And append a row in Google Sheets.
• When a Customer finishes their first treatment. Assign a tag to them in Mailchimp. With this tag, send an email to the customer asking them to leave a review.

SMS Notifications

Automated SMS notifications when lead forms are submitted. Allow the sales team to contact potential clients quickly with relevant info on hand.

Using Attributor.io to Track Lead Source

By using Attributor, I can tell exactly where leads come from. This information is included in the text message notifications sent to the sales team. Including the search phrase they typed into Google.

IT Services for Medical Spa

Because I am local to Zar Med Spa, I were able to provide them with on-site Technical Support. Including setting up VoIP, Printers, and Networks.

Microneedling, Laser Facials, and More!

I learned a lot about modern laser treatments; their safety and effectiveness. It was necessary in order to write compelling content for competitive services such as Microneedling.

Zar Med Spa is a Medical Spa in Tujunga, CA.

Minutes away from Glendale, Zar Med Spa delivers exceptional patient care and customer service.

With state of the art equipment, they enhance people’s beauty; safely and effectively.